About the Role
Key Responsibilities:
• Corporate Strategic Positioning: Supports in the design and implementation of corporate positioning strategy across our internal and external channels
• Accountable for driving internal collaboration and alignment with TA Comms to build coherent internal and external communications plans supportive of disease categories and corporate reputation
• Develops and updates local narrative, creates innovative communication tools and builds storytelling to align local internal and external messaging.
• Provides strategic guidance to stakeholders on effective messaging, content creation, and dissemination methods.
• Accountable for developing and executing digital communication strategies to reach internal and external target audiences effectively including driving robust insights generation and leading best practice measurement implementation
• Data Analysis and Intelligence: Collect and analyse communication data, including customer feedback, market trends, and competitor insights.
• AI Integration: Explore and implement AI technologies to enhance communication strategies and processes.
• Essential Requirements:
- Advanced degree in communications, marketing, data science, or a related field.
- Proven experience in Digital Marketing and/or Communications within the healthcare industry and/or healthcare ecosystem, strategic planning and media relations.
- Familiarity with regulatory guidelines within the science and pharmaceutical sector.
- Proven experience in data analysis, preferably within the science or pharmaceutical industry context.
- Ability to stay focused on priorities, high personal accountability, agile to evolving needs and curious about ways to iterate and improve our work
- Skilled in creating integrated communication plans that leverage a mix of media types to achieve desired outcomes and drive engagement, brand awareness and organizational impact
- Proven ability to collaborate with cross functional teams and senior executives to align communications strategies with organizational goals
- Outstanding written and verbal communication skills, with the ability to present findings and recommendations clearly.
• Desirable Requirements:
- Proven comfort with technology and rigorous process
- Role-models a predictive mindset: seeks multidirectional insights to understand our environments and stakeholders, and embraces iterative, measurable experimentation and action.
Commitment to Diversity:
We are committed to building an outstanding, inclusive work environment and diverse teams’ representative of the patients and communities we serve.
Role Requirements
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards